Smartphone shipments in India fell 48 per cent in June quarter this year to 17.3 million units as the country faced an unprecedented shutdown due to COVID-19 pandemic. Smartphone vendors faced a low supply due to a complete halt in production and diminished demand, as online and offline retailers were prohibited from selling smartphones.
As local production suffered through the early stages of the second quarter, vendors like Xiaomi and Oppo imported smartphones to meet pent-up demand, it added. While vendors witnessed a crest in sales as soon as markets opened, production facilities struggled with staffing shortages on top of new regulations around manufacturing, resulting in lower production output.
The vendor has recently announced its plans to diversify its supply chain and is pushing its major partners Foxconn and Wistron to increase its investments in India, it added. Xiaomi led the market with 30.9 per cent market share (5.3 million units), followed by Vivo (3.7 million units and 21.3 per cent share), Samsung (2.9 million units and 16.8 per cent share), Oppo (2.2 million units and 12.9 per cent share) and Realme (1.7 million units and 10 per cent share).