From African Gardens to Global Tables: Johari Teas and the Art of Trade Diplomacy

In the evolving landscape of global agri-trade, tea remains one of Africa’s most enduring and culturally significant exports. Among the companies redefining Africa’s premium tea presence on the world stage is Trans-Atlantic Trading Company Limited (TATC)—a Kenya-based exporter steadily building a reputation for quality, reliability, and market expertise.

Incorporated in 2016 and actively exporting tea since November 2020, Trans-Atlantic Trading Company Limited represents a new generation of African exporters—rooted in tradition, yet aligned with modern global trade standards.

From Kenya’s Tea Gardens to Global Markets

Operating from Kenya, one of the world’s most respected tea-producing nations, TATC sources black loose teas primarily through the Mombasa Tea Auction, the largest tea auction center in Africa. This platform allows the company to access high-quality teas not only from Kenya but also from the wider East and Central African region, including Uganda, Tanzania, Rwanda, and Burundi.

Beyond auctions, TATC maintains direct sourcing relationships with tea factories across the region, ensuring consistency in quality, traceability, and supply. This dual sourcing capability positions the company as a flexible and dependable partner for international buyers.

Johari: A Taste That Speaks Diplomacy

“Johari,” meaning jewel in Swahili, aptly captures the essence of TATC’s premium tea offerings. These teas are more than beverages—they are a diplomatic expression of Africa’s agricultural excellence, reflecting heritage, craftsmanship, and the diversity of terroirs across the continent.

Processed under controlled and carefully monitored conditions, TATC’s specialty and orthodox teas offer a distinct range of flavours and aromas, catering to refined global palates and specialized market requirements.

Orthodox Teas: Craftsmanship, Health, and Customization

A key strength of Trans-Atlantic Trading Company Limited lies in its expertise in Orthodox teas—a traditional method of tea processing that preserves leaf integrity and enhances natural flavour profiles.

Orthodox teas are widely valued for their health benefits, including antioxidant properties, support for heart health, and potential weight management advantages. TATC’s experienced tea specialists bring decades of combined industry knowledge, enabling them to select and recommend teas precisely aligned with client specifications and market preferences.

The company offers orthodox teas in:
• Bulk paper sacks, stacked on pallets or slip sheets for efficient shipping
• Customized packaging solutions, tailored to client branding and logistical needs

This flexibility makes TATC a preferred supplier for both bulk buyers and premium brand owners.

Logistics Excellence and Global Compliance

In international trade, quality must be matched by reliability. TATC’s logistics and export specialists ensure timely delivery to global destinations, supported by complete documentation, certifications, and compliance with international trade regulations. This end-to-end approach reduces risk for buyers and strengthens long-term partnerships.

Diplomat Today at Gulfood 2026: A Meeting of Taste and Trade

At Gulfood 2026, Diplomat Today had the opportunity to engage with Trans-Atlantic Trading Company Limited, where conversations went beyond commerce to shared values of quality, sustainability, and cross-border cooperation. The interaction highlighted how African agribusinesses like TATC are increasingly becoming key players in global food diplomacy, connecting producers, markets, and cultures.

Conclusion: Brewing Africa’s Global Presence

Trans-Atlantic Trading Company Limited exemplifies how African exporters are moving up the value chain—combining tradition, expertise, and international trade professionalism. Through premium teas like Johari, the company is not only exporting a product but also telling Africa’s story through taste.

For global buyers seeking authenticity, consistency, and partnership, TATC stands as a strong bridge between Africa’s tea gardens and the world’s markets.

For Trade and Business Enquiry Contact: Vijay Kumar Jha | vijay @talc.ae