India-Mongolia Business Dialogue Opens New Avenues for MSME & Franchise Collaboration

The Indian Small Business & Franchise Association (ISFA) hosted a high-level meeting with H.E. Mr. Ganbold Dambajav, Ambassador of Mongolia to India, to explore new pathways for bilateral cooperation in trade, investment, and entrepreneurship. The interaction was also attended by Satyam Garg, Executive Director, Franchise India Knowledge Services, along with ISFA representatives and members from key industry segments.

The discussions focused on leveraging India’s robust MSME and franchising ecosystem and Mongolia’s young, dynamic, and resource-rich economy. His Excellency welcomed ISFA’s initiative to deepen institutional linkages with the Mongolian Government, business chambers, industry associations, and sector leaders, and assured his full support in building a structured framework for ongoing engagement.

“We see Mongolia as an important and natural partner in India’s extended neighbourhood, with significant potential for co creation in sectors that are important for both countries” said Gaurav Marya, Chairman, ISFA. “As Mongolia accelerates its growth journey, there is a compelling opportunity for our members to collaborate in areas such as mining services, healthcare, education, and new age consumer brands – especially through franchise and MSME led models that create jobs and capabilities on both sides.”

H.E. Mr. Ganbold Dambajav highlighted Mongolia’s strong interest in expanding economic and people to people engagement with India. “Mongolia is open and eager to welcome Indian businesses, investors, and entrepreneurs,” he added. “We see great promise in deepening cooperation with ISFA and its member network and Indian food franchise concepts. Our embassy will actively work with ISFA to convert today’s discussions into concrete partnerships and long term collaborations.”

ISFA and the Embassy also discussed the possibility of curated business delegations, B2B matchmaking, and knowledge-sharing platforms to help Indian and Mongolian enterprises engage more effectively.

Speaking about franchise opportunities, Satyam Garg, Executive Director, Franchise India Knowledge Services, shared that Franchise India has been actively engaged with the Mongolian market since 2025, introducing multiple international brands across food and beverage, healthcare, and training and consulting, including globally recognised concepts such as ActionCOACH, Bagelstein, Zorgers, Uclean, Mars Venus Coaching, Sales Geek and BusinessKids. Franchise India also started the first mongolian brand to go into Global Franchsing called Dreamy Drinka. “Our experience demonstrates that Mongolia is ready for specialised, high-quality global brands and structured franchise formats,” he said. “Working closely with ISFA and the Embassy, we intend to widen this portfolio and enable more Indian and international brands to enter Mongolia through sustainable, win–win partnerships.”

The association aims to position the India–Mongolia business corridor as a model for MSME-led, franchise-driven growth, unlocking new avenues for innovation and entrepreneurship.